While working as a Creative Account Executive for R2C Group, I was privileged to work with Nautilus on their Action and Motion Bowflex commercials, both designed to drive sales to their respective home-gym equipment.
During this project, I managed client, internal, and external teams to create award-nominated commercials from pre-production, production, and post-production. I supervised the campaign development as well as creating and managing production agreements, proposals, timelines, creative briefs, budgets, campaign costs, task priorities, and electronic media briefings for the creative staff.
I also acted as the liaison between the client and studio through regular contact with both, ensuring communication flowed effectively. I accomplished this by delegating work, briefing the media, creative, and research staff, and formulating marketing strategies based on brand presence, acquisition, and lead generation.
It was inspiring to witness everything coming together into the final product, especially the behind-the-scenes aspects like tracking motion in camera on the green screen.