At Meta, I progressed through three distinct roles, each building on the last, ultimately overseeing global social impact initiatives for internal and external education, content strategy, and community engagement across a user base of 3.96 billion. Over this time, I led a dynamic team of 30+ creatives, contractors, and agencies, and developed innovative strategies to enhance learning experiences, grow partnerships, and launch impactful social programs that aligned with Meta’s mission to foster global connectivity and social good.

My Role

Role 1: Growth Marketing, Content Strategy & Development – Social Impact Partnerships (2018–2020)

In my initial role, I played a pivotal part in Facebook’s social impact initiatives, driving growth through content strategy and fundraising efforts. Highlights included:

• Spearheading Facebook’s Giving Tuesday campaign, raising $3 billion globally, exceeding goals by $10M, and benefiting 2M+ nonprofits.
• Developing promotional toolkits and events that increased nonprofit fundraising by 42%.
• Crafting a cohesive narrative that helped expand learning programs across EMEA & APAC, achieving a 100% NPS score.

Role 2: Program Manager & Content Strategy – Social Impact Partnerships (2020–2021)

Promoted to Program Manager, I focused on go-to-market (GTM) programs and partnerships for nonprofits and communities. This role involved overseeing content strategy, research, and operations to enhance product experiences:

• Led the global lead generation strategy, which resulted in a 190% increase in enrollment targets through programs like the Facebook Communities Summit and Blueprint online education.
• Established myself as an industry Subject Matter Expert (SME), influencing product development for Facebook, Instagram, and WhatsApp users.
• Managed large-scale virtual and in-person events, reaching over 20M users.

Role 3: Global Oversight of Social Impact Education & Program Management (2021–2023)

In my final role at Meta, I took on global oversight of social impact, internal and external education, content management, and community programs. Key achievements included:

• Recruited and led a team to expand social impact efforts, improving partner product experiences and growing program offerings by 200%.
• Launched **Meta’s first DEIB (Diversity, Equity, Inclusion, and Belonging)

What I Enjoyed Most

Collaborating across teams to craft product learning experiences that benefited partners while expanding Meta’s social impact efforts really underscored the power of connecting technology with purpose. The fast-paced, high-stakes environment pushed me to innovate and lead projects that truly mattered to both the company and the global community.